Despite the exponential increase in the use of audiovisual material, existing guidelines for the referencing of sound and moving image are often insufficient. The British Universities Film & Video Council (BUFVC) has now addressed that lack with "Audiovisual Citation: BUFVC Guidelines for referencing moving image and sound", offering clear, consistent and comprehensive advice on how to cite every kind of audiovisual item. This article explains the evolution of the project, and how it addresses the specific requirements of academics, archivists and librarians with regard to sound and moving image materials.